Launch Retainer
$2K–$4K per month + commission
Who it is for
Pre-seed and seed founders who still close every deal and need someone else to fill the calendar. You keep running demos and closing. We handle prospecting.
What happens
- Week 1Sales Motion Audit. We review your last 20–30 deals, your CRM, and your current messaging, and agree on the ICP and first target list.
- Week 2A part-time SDR starts. Outbound sequences go live in your email and LinkedIn, and the CRM gets clean pipeline stages.
- Weeks 3–4First meetings land on your calendar. We adjust messaging based on reply rates.
- OngoingMonthly report and strategy check-in covering meetings booked, pipeline created, and what we are changing.
What you have at the end
A working outbound motion, a clean CRM, and messaging you have tested on real prospects. All sequences and lists stay with you.
Growth Retainer
$4K–$7K per month + commission
Who it is for
Startups with early traction that need coverage from first touch to closed deal, so the founder can step out of most sales calls.
What happens
- Week 1Sales Motion Audit, ICP and messaging work, and CRM review. SDR and AE are added to your tools and Slack.
- Week 2Sequences and CRM workflows go live. The AE starts taking discovery calls and working open opportunities.
- Weeks 3–4Pipeline is building and the AE is running deals through to proposal. A sales manager reviews calls and coaches the reps.
- OngoingBi-weekly reporting and strategy check-ins. We report on pipeline, stage conversion, and closed revenue.
What you have at the end
An SDR and AE working your pipeline end to end, a documented process, and a founder who closes only the deals that need them.
Scale Retainer
$7K–$10K per month + commission
Who it is for
Companies working toward their next round or revenue milestone that need more sales capacity and someone to run the team.
What happens
- Week 1Sales Motion Audit and planning with a Fractional Head of Sales. Expanded SDR and AE hours are scoped by channel.
- Week 2Multi-channel sequences and CRM workflows go live. Forecasting and reporting cadence is set with you.
- Weeks 3–4Pipeline is building across channels. The Head of Sales runs pipeline reviews and coaches the reps.
- OngoingPipeline forecasting, leadership reporting, and sales playbook documentation. When you are ready to hire full-time, we help write the role and interview.
What you have at the end
A forecastable pipeline, a written sales playbook, and a clear path to your first full-time sales hires.
Sales Motion Audit
Standalone project, flat fee
Who it is for
Founders who know sales is not working but are not sure why, and want a diagnosis before committing to a retainer.
What happens
- Week 1Interviews with you and anyone who sells. We review your CRM, recent wins and losses, pricing, and messaging.
- Week 2We map where deals stall and compare your ICP to the customers who actually close.
- EndA written findings report and a walkthrough call with prioritized fixes.
What you have at the end
A written report on what is broken in your sales motion and what to fix first. You can act on it yourself or roll it into a retainer.
Sales Process Build-Out
Standalone project, flat fee
Who it is for
Companies about to hire their first reps who need the process written down before anyone starts.
What happens
- Weeks 1–2ICP and messaging refinement, pipeline stages, and exit criteria for each stage.
- Weeks 3–4CRM configuration, outbound sequences, talk tracks, and objection handling.
- EndHandoff session and onboarding documentation for new reps.
What you have at the end
A documented sales process set up in your CRM that a new rep can follow from day one.
Retainers have a 3-month minimum, then go month-to-month. Commission is agreed with each client up front. See pricing details →