Fractional Sales Teams for B2B Founders

    Scale Revenue without the headcount

    Illustration: with RevLine embedded in week 1, revenue growth climbs to +120%, while the path without RevLine stays flat.

    Why Founders Choose RevLine

    What you get in the first month, and what you keep after.

    Embedded in 7 days.

    Skip the 3-month hiring ramp. Your fractional team is embedded within a week and generating pipeline in 2–4 weeks.

    Traditional Hiring90 Days
    RevLineWeek 1

    You keep the playbook.

    The scripts, sequences, CRM workflows, and reports we build are yours. If you hire full-time later, your new rep starts with a working system.

    Senior, Vetted Talent.

    Every rep averages 8+ years of B2B closing experience and is vetted by our founding team. You get closers, not trainees.

    Works in your CRM.

    We work in the tools you already use, including HubSpot, Salesforce, and Pipedrive, so your data stays in one place.

    55+
    Years Combined Experience
    8+
    Yrs Avg. B2B Closing Experience
    $52M+
    Revenue Generated by Our Team Across Our Careers

    Who This Is For

    You're a founder or CEO doing $500K–$10M in annual revenue. You've proven the product works. Customers love it. But revenue growth has stalled because you're still the one closing every deal, running every demo, and chasing every follow-up. You know you need sales help. You're just not sure a $120K–$250K+ full-time hire is the right move yet.

    Or you've already tried hiring. Maybe the first rep didn't work out. Maybe the recruiter took three months to find someone who lasted six. You're tired of the ramp time, the turnover, and the sinking feeling that you're burning cash on a bet that might not pay off. You want revenue, not headcount.

    That's who RevLine is built for. Founders who need the output of a senior sales org without building one from scratch. Companies that want pipeline within the first month. Teams that are ready to stop doing everything themselves and start scaling with operators who've done this before.

    Full-Time Caliber. Fractional Commitment.

    RevLine gives you a dedicated sales team that works like an in-house hire, for $2K–$10K per month plus commission and a 3-month minimum.

    What You Get
    RevLine (Fractional)
    Dedicated senior AE(s) + sales strategy
    A full sales function, not just a rep
    Full-Time Hire
    One employee
    Single point of failure; you build everything around them
    Outsourced Agency
    Shared SDR team
    Your account is one of many
    Annual Cost
    RevLine (Fractional)
    $24K–$120K + commission
    $2K–$10K/month retainer, based on SDR and AE hours and additional services
    Full-Time Hire
    $120K–$250K+
    Base + OTE + benefits + tools + recruiting ¹
    Outsourced Agency
    $80K–$200K
    Retainer + per-seat or performance fees
    Time to Pipeline
    RevLine (Fractional)
    2–4 weeks
    Embedded week 1, sequences live week 2, pipeline building weeks 3–4
    Full-Time Hire
    3–6 months
    Recruiting + onboarding + ramp before first deal
    Outsourced Agency
    4–8 weeks
    Setup + learning your product and market
    Talent Level
    RevLine (Fractional)
    Senior
    Every rep interviewed by our founding team, averaging 8+ years of B2B closing experience
    Full-Time Hire
    Varies
    Depends entirely on your budget and recruiting ability
    Outsourced Agency
    Junior–Mid
    SDR-level reps with high turnover
    Commitment
    RevLine (Fractional)
    3-month start, then month-to-month
    Scale up, scale down, or pause — no severance, no drama
    Full-Time Hire
    12+ months realistic
    Severance exposure if it doesn't work out
    Outsourced Agency
    6–12 month contracts
    Locked in whether it's working or not
    Metrics & Reporting
    RevLine (Fractional)
    Pipeline, deals closed, revenue impact
    We report on outcomes, not activity
    Full-Time Hire
    Activity + pipeline + revenue
    You build and manage the reporting yourself
    Outsourced Agency
    Calls, emails, meetings booked
    Activity volume; limited visibility on close rates
    Sales Motion Audit
    RevLine (Fractional)
    Included at onboarding
    We audit your current motion and rebuild what's broken before we sell
    Full-Time Hire
    You figure it out
    Or pay a consultant $15K–$30K to diagnose the problem
    Outsourced Agency
    Surface-level
    Brief intake call; no real diagnosis of what's not working
    Brand Representation
    RevLine (Fractional)
    High
    Embedded in your team; sells as your brand, not ours
    Full-Time Hire
    High
    In-house, fully immersed in your culture
    Outsourced Agency
    Low–Med
    Reps juggle multiple clients simultaneously

    ¹ Full-time cost includes estimated base salary ($80K–$130K), on-target commission, benefits (health, 401k), recruiting fees (15–25% of base), and sales tooling (CRM, prospecting software, data subscriptions). Range assumes a mid-to-senior AE in a mid-cost U.S. market.

    All figures are annualized estimates based on typical U.S. B2B SaaS and services engagements. Individual pricing varies by scope and engagement structure.

    Who We Work With

    RevLine is built for B2B companies ready to scale revenue without scaling headcount.

    B2B SaaSProfessional ServicesTrades & Blue-CollarE-Commerce

    How It Works

    From the first call to pipeline, here is what to expect.

    Step 1

    Discovery Call

    A 30-minute call. We ask how deals close today, who closes them, and where they stall. You leave with a straight answer on whether we fit.

    Step 2

    Scope and Plan

    We send a written plan: which tier, which roles, how many hours, and what pipeline targets we will report against each week.

    Step 3

    Embed and Sell

    We embed into your team and get to work. No months-long hiring ramp. No hand-holding. Just execution.

    Built by People Who Have Carried a Quota

    Our leadership team has built and scaled sales organizations across SaaS, professional services, and high-growth startups.

    Elliot Petersen

    Co-Founder & President

    Seven-plus years in sales leadership across renewables, SaaS, and logistics. Has run sales teams and carried a personal quota.

    Ethan Ellington

    Co-Founder & COO

    Runs RevOps. Has led 15+ CRM and sales operations projects for companies from SMB to enterprise.

    Kieffer Taylor

    Co-Founder & Chief Revenue Officer

    Founded Swift Energy Solar, which did over $25M in revenue in its first year.

    Common Questions About Fractional Sales

    Straight answers to what founders ask us on the first call.

    How much does a fractional sales team cost compared to a full-time hire?

    RevLine retainers run $2K–$10K per month plus a commission on revenue we close. A full-time AE costs $120K–$250K+ a year once you add salary, commission, benefits, recruiting, and tools — and that's before they've closed a deal. Fractional gets you senior output at a fraction of the cost, without the hiring risk.

    See pricing →

    Which package includes sales leadership?

    Growth includes sales manager oversight and rep coaching. Scale adds a Fractional Head of Sales, who owns pipeline forecasting and leadership reporting. Launch focuses on outbound with a part-time SDR, and you stay in charge of closing.

    Compare services →

    How fast can RevLine deploy a fractional sales team?

    Most clients have their fractional team embedded within 7 days. Week one is a discovery audit. Week two, we build outbound sequences and CRM infrastructure. By weeks three and four, pipeline is actively being generated.

    See how engagements run →

    Do you replace our existing sales team?

    No. We embed alongside your team. If you have reps, we provide the leadership and process they're missing. If it's just the founder selling, we take execution off your plate so you can focus on strategy, product, and fundraising.

    What happens after the engagement ends?

    You keep everything we built — the playbook, the sequences, the CRM workflows, the process documentation. Many clients use this foundation to make a confident full-time hire. Others stay on month-to-month after the 3-month minimum.

    Talk through your sales motion with us

    Every engagement starts with a free 30-minute call. We look at how you sell today and tell you plainly whether we can help.